What is a QR code?

Have you seen these odd looking black and white squares like the one displayed below, they are called ‘QR codes’ short for Quick Response.

They have the potential to link customers to your business via their smart phone.  It can be read by a QR code scanner, including QR scanner Smartphone apps. A QR Code is a two-dimensional barcode, which has encoded in it a URL (web address), text, or other information.

How can I read a QR code?

If you have a Smartphone, go to the app store and search for a QR code reader. You’ll find several free apps. Run the app and then hold your phone’s camera over a QR code to read it. Most QR codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web page.

What’s the point of QR codes?

QR codes link offline information to online content, effectively providing additional information and even multimedia to an offline experience. If you’ve created print material that included a URL for more information, a QR code for that URL could also be added to enable Smartphone users to go directly to that web page without having to type in the web address.

Where are QR codes being used?

QR codes are already being used on product packaging, magazine articles, ads on buses, Banners, business cards and of course Vehicle signs.

QR codes are expected to achieve widespread use this year due to the growing smart phone usage and how easy it is to connect to a website without having to remember the web address.

We have added this facility to our adverting and we have seen a growth of our customers incorporating these codes on their vans, Business cards, Banners etc.

Cost?

There are lots of free yes free sites that will create your own QR code which will link to your website and then we can incorporate it into your advertising.